Entrepreneurship Development

Successfully Launching New Ventures

To help entrepreneurs, corporate venturing executives and startup companies understand the entire venture creation process, from generating ideas to building viable innovation-driven businesses.

Create, identify, and evaluate new venture opportunities
Interpret customer needs and quantify the value proposition
Start and build a successful technology-based company
Understand how the process of starting new ventures may vary geographically and culturally
Leverage new science and technologies from corporate or university laboratories
Develop winning business plans
Scale startups to be globally successful
Navigate the venture capital investment process
Obtain feedback on personal entrepreneurship skills
Enhance and expand your networks

PART I: DECISION TO BECOME AN ENTREPRENEUR

1. Introduction to Entrepreneurship

PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS

2. Recognizing Opportunities and Generating Ideas

3. Feasibility Analysis

4. Developing an Effective Business Model

5. Industry and Competitor Analysis

6. Writing a Business Plan

PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

7. Preparing the Proper Ethical and Legal Foundation

8. Assessing a New Venture’s Financial Strength and Viability

9. Building a New-Venture Team

10. Getting Financing or Funding

PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising